Jakarta, Indonesia / Open to opportunities

Keisa
Vadya
Madjid

I am a recent graduate who learns best by being willing to start before I know everything.

personal
portfolio
2026

currently looking forA place to learn and contribute.

CURIOUS BY NATURE / LEARNING BY DOING / PEOPLE, PROCESS, AND THE STORIES BETWEEN THEM / CURIOUS BY NATURE / LEARNING BY DOING / PEOPLE, PROCESS, AND THE STORIES BETWEEN THEM /

01 / about

Still figuring out where I fit.

I studied Management at the University of Indonesia and International Business at the University of Groningen. Along the way, I found myself interested in very different parts of a business, from how it speaks to people, to how things work behind the scenes.

Working on Arumdala and Dabu Dabu showed me that a business needs more than a good product. People want to know what it stands for and who is behind it. At the same time, my experience in finance, compliance, and operations showed me that a good story only works when the process behind it is clear and reliable.

I like learning how those two sides come together.

02 / selected work

Things I have built, helped grow, and learned from.

Selected work
2020 to now

01 / Arumdala Batik

Batik, but make it part of everyday life.

I started Arumdala in high school as a small batik clothing brand for younger people.

The idea was simple: batik did not only belong in formal settings. I wanted to show that it could be worn every day, styled with the trends we were already seeing at the time.

I built the brand's content around that idea and grew the Instagram account to more than 3,000 followers. One TikTok video reached over 155,000 views and 40,000 likes.

3,000+Instagram followers

155K+TikTok views

40K+TikTok likes

Arumdala fashion content and product visuals

Brand positioningand content direction

02 / Dabu Dabu Groningen

Introducing Indonesian food to a new city.

While studying in Groningen, I helped support the early growth of Dabu Dabu, an Indonesian restaurant in a city where I did not yet know the language or the market.

I worked across daily operations, customer service, weekly income reporting, and social media content. I had to learn how people in Groningen responded to content, then find a way to introduce Indonesian food and culture without making it feel distant.

One TikTok reached more than 40,000 views. More importantly, customers began telling us they had found the restaurant through TikTok and wanted to try Indonesian food. The project was later used by a lecturer as part of a university subject project.

Food, cultureand a story people remember

03 / thesis research

The knowledge is already in the room.

Foreign Exposure, ESG Performance, and the Moderating Role of Industry Sensitivity

Studying abroad made me curious about a belief I had heard many times: that foreign education automatically means better knowledge, better decisions, and better outcomes when someone returns home.

For my thesis, I tested whether publicly listed companies in emerging Southeast Asia performed better on ESG when more of their board members had studied abroad. I hand-collected board education data and analysed 282 firm-year observations across Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.

The result was not what I expected. Foreign education alone did not show a clear positive effect on ESG performance.

What the study uncovered is that the pathway from board characteristics to ESG outcomes is not a direct one. It runs through institutions, governance structures, and political economies that can either enable or absorb a director's knowledge before it reaches firm-level decisions.

The clearest signal in the data came from board independence. This suggests that what matters most is not who directors are, but whether they are free to act on what they know.

The knowledge is often already in the room. The question is whether the room allows it to speak.

Keisa at the University of Groningen with her bachelor diploma

Research acrossfive Southeast Asian markets

04 / other experience

Different rooms. Different ways to learn.

ICMSS FEB UI

Marketing communications

As Vice Director of Marketing Communications, I led a five-person team and coordinated 47 media partnerships for a national student-run capital market conference. I also worked on media materials and event content.

Bank BRI

Compliance

During my internship, I was introduced to customer due diligence, anti-money laundering documentation, and transaction-monitoring processes. It gave me a more careful view of how trust and responsibility work in financial institutions.

Bayan Resources

Operations and finance

I spent time learning about operations across production sites, coal logistics, and the Jakarta head office. I mapped out operational flows and saw how many moving parts need to work together before a business can run smoothly.

University of Groningen

International business

Balancing a demanding degree with part-time work taught me how to adapt in an unfamiliar environment, and to keep going when I did not have all the answers yet.

05 / contact